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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas high-end jets are luring buyers with their sleek shapes, plush cabins - and increasingly, their use of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase novel types of air travel fuel considered less harmful to the environment, from [utilized cooking](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) oil to the definitely less glamorous meat waste.
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Business jet operators, like [airline](https://www.bloomberg.com/profile/company/MNELF:US) companies, have actually bowed to environmental pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to suppress emissions could make service jets more appealing to environmentally conscious purchasers - specifically corporations dealing with questions over sustainability from shareholders or green project groups.
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The availability of less polluting private jets could likewise spare the rich and well-known the negative publicity experienced by Britain's Prince Harry and his partner Meghan over a [current personal](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) jet trip to southern France.
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Five Gulfstream jets on [display](https://www.crunchbase.com/organization/mission-newenergy) in Las Vegas are [utilizing California-produced](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) fuel from inedible beef tallow.
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The current waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which from meat waste utilized by [Gulfstream](https://www.investing.com/equities/mission-newenergy-ltd-company-profile).
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"All of our product is inedible."
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A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall annual carbon emissions globally, however can discharge, usually, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has actually protected his occasional use of personal jets to ensure his [household's](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) security, and has actually stated that on the rare celebrations he does not fly [commercially](https://forest500.org/rankings/companies/mission-newenergy-limited) he offsets his emissions.
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But planemakers state incidents such as the furore over his itinerary have added fresh obstacles for an [industry](https://pitchbook.com/profiles/company/51278-86) currently aiming to validate its contribution to cutting business costs.
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"Incidents of flight shaming involving making use of private jets are regrettable when you consider that our market has actually delivered fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier [Aviation](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to industry information, billionaires only have a 19% organization jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting planes - is not likely to [satisfy](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) all [critics](https://www.google.com/search?kgmid=/m/0cqd_rb) at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts stay doubtful that biojetfuels, normally mixed 50-50 with kerosene, will make a [substantial](https://www.bloomberg.com/profile/company/MNELF:US) effect on public perceptions about high-end travel.
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"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from [company jet](https://www.google.com/search?kgmid=/m/0cqd_rb) operators for renewable fuels now far exceeds supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) at its California plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter companies and experts are likewise seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their [flights](https://www.crunchbase.com/organization/mission-newenergy).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet usage research study his business just recently [finished](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) for a Fortune 500 company.
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"At the end of the day, I believe that cost, cost per hour, variety, speed and performance, that's still the (sales) motorist. But I think individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." ([Reporting](https://forest500.org/rankings/companies/mission-newenergy-limited) By Allison Lampert, Editing by [Tim Hepher](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) and Alexandra Hudson)
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